The Federal Trade Commission (FTC) has recently made significant changes to its Endorsement Guides, which provide guidance on fair and honest practices in advertising. The updates primarily focus on the use of social media, online advertising, and artificial intelligence. In this blog post, we'll break down the key changes and what they mean for advertisers, brand ambassadors, and endorsers.

SCOTUS handed down a seminal ruling interpreting the Fair use Doctrine

The US cosmetics industry is getting a face-lift with the recent passage of the Modernization of Cosmetics Regulation Act on December 29, 2022. MoCRA is attempting to create a more regulated framework for cosmetics production and manufacturing, a feat not prioritized for decades.

Descriptive trademarks are marks that describe the products. Instead of being distinct from the product the descriptive trademark is only telling the consumer what the product is and does not distinguish the source of the product well.

When it comes to trademarks, there are two different registers you need to know about: the Principal and Supplemental Register. What are the differences between the two?