When most business owners think of trademarks, they think of a single logo or brand name. But if you’re building a serious business, you need more than one trademark. You need a portfolio. Why? Because your intellectual property is more than just a name. It’s your brand’s identity, your competitive edge, and eventually, your leverage […]
October 23, 2025
When it comes to trademarks, there are two different registers you need to know about: The Principal and Supplemental Register. What are the differences between the two? The difference is distinctiveness in the minds of consumers. Importance of trademarks First, let’s talk about what you should care about in trademarks. Trademarks serve as a source […]
April 15, 2025
